Introduction

When marketing your professional services, dependability is a critical factor in your overall success.

Testimonials are single handedly one of the most significant and least expensive ways to solidify yourself as the seasoned expert in your industry.

• Testimonials build assurance and establish your reliability when it comes to dealing with prospective clients. It gives people real life examples of clients who you have acquired amazing results for, which increases your credibility when the client is ecstatic about their positive experience with the firm.
• Strong testimonials create inspiration and desire while eliminating feelings of doubt, skepticism, objections, and distress. They promote a very powerful emotional response which pre-sells your prospect.
• Getting a third-party person to endorse your business is an essential part of growing your company, and it is extremely powerful proof that you change lives in a positive manner.
• Knowing the right time to ask for testimonials is an essential part of receiving them.
• The very end of your client’s case is not always the sole time you can ask for one; in fact, you can ask at many different points during their case. There are opportunities to ask for a testimonial throughout various benchmarks during the client’s case, such as when you successfully lift a bank levy or wage garnishment. This is the point where everything is fresh in their head and they are extremely grateful to have retained a professional such as yourself.
• Another time you can ask for a testimonial is after the completion of multiple years of unfiled tax returns.

This section has downloadable content