We recommend having a website.  This is a relatively inexpensive way to create a broad presence.  Be honest about what services you can provide and be careful not to make promises in writing that you cannot fulfill.  Keep in mind that even though people searching for these types of services are emotional, they typically can spot the difference between what is realistic and empty promises.  If you are considering paying for online marketing be sure you are earning enough in revenue from online sales to warrant the expense.  Several of the “big” tax resolution companies no longer exist because the ratio of what they spent in advertising and marketing  was too high relative to their sales over time.  Grow at a pace that (1) makes financial sense and (2) with which you are comfortable.